Customer Story

One person. 71 companies. Zero blind spots.

Samantha Cerqueira

Sam is the sole post-investment operator across a 71-company portfolio at Atlassian Ventures. Intros, events, founder asks, the weekly readout that goes up to the executive team. Most firms staff that with a team. She runs it alone.

And the 71 companies aren’t even the hardest part. Atlassian Ventures writes smaller checks and rarely leads rounds, so founders don’t rush to update her. The companies she most needs signal from are the ones least likely to send it.

“Just yesterday I found out about an acquisition of one of our companies — on LinkedIn. Who knows when we would have found out otherwise.
Samantha Cerqueira, Portfolio Management Lead, Atlassian Ventures

She reports on this portfolio quarterly. An acquisition she missed is a hole in the readout.

What she’d already tried

She didn’t come to Cura cold. She’d built the obvious workarounds and watched each one break at 71 companies:

  • Slack + Google News alerts. Set up to catch every mention. The result: ~30 notifications to find one that mattered. She stopped checking. “Google News is sending too much noise.”

  • Manual stalking. LinkedIn pages, Crunchbase, PitchBook, one by one. Fine at 10 companies. Impossible at 71.

  • Partner-manager check-ins. Covered the active ~10% well. Left 90% dark.

  • A peer’s in-house build. Someone in venture had tried to build exactly this and showed it to her. Strong idea, not production-ready at her scale.

What she actually needed was a system that pulled signal automatically and handed it back in the shape she reports in.

Why Cura

Two things closed it.

It asks nothing of founders. Funding, M&A, exec departures, big partnerships — surfaced automatically, resolved per company, no update emails required. That solves the not-the-lead-investor problem at the root.

It matches the job. The readout is what she ships every week. Cura’s feeds and summaries land in that format, so the monitoring underneath stops competing with it.

“I have to report out to the executive team. Before, I didn’t have much visibility outside of LinkedIn and investor updates. Now I’m pulling from company feeds directly.
Samantha Cerqueira

What changed

Before
After
Found out about a portfolio acquisition on LinkedIn
Material events flagged the day they break
30 alerts to find 1 that mattered
Signal resolved per company, noise stripped out
Strongest coverage on the loudest companies
The quiet companies are finally in view
Monitoring competed with the rest of the job
Monitoring is the first ten minutes of the day

The companies that had gone dark — the ones not sending updates but still on the cap table — are now the ones she can see. And the hours she was losing to manual research go back into founder relationships, ecosystem work, and the calls only she can make.

“I evaluated everything. Cura was the only thing that just worked.
Samantha Cerqueira

For platform teams covering more than they can track

See Cura running on your own portfolio.

Stop losing material events to LinkedIn. Cura pulls funding, M&A, and leadership moves across your whole portfolio automatically, and hands them back in the shape you already report in.

Book a Demo